Free insured overnight shipping on orders $1,000+|2-year warranty · 7-day returns|MyLuxApp-certified appraisal with every watch
My Watch DealerWholesale trade desk
HomeWatchesRolexDatejust178240
‹ Back to inventory

Rolex · Datejust

Datejust 31 New Style Steel

Ref 178240 · Stock #WA777060
In stock · ships in 1–2 business days Papers
$10,387
Card price · tax added at checkout for CA delivery only
Pay by bank wire$10,035 save $351
Affirm financingAffirm and Klarna financing at checkout on eligible orders.
Pay by wire · $10,035
Sell us yours
  • Bench-verified before it listed
  • 2-year warranty through us
  • 7-day returns, refund to original method
  • Free insured overnight, signature required

Free insured overnight shipping on orders $1,000+ — otherwise a flat $55 fully-insured shipping fee. The price shown is the full card price; bank-wire payment saves about 3.4%. CA ship-to is taxed at checkout; out-of-state & services exempt. Card, wire and crypto accepted.

Rolex Datejust, Steel, 31mm case, Silver Index dial, Smooth bezel. Circa 2013.

Specifications
BrandRolex
ModelDatejust
Reference178240
Year2013
Case size31mm
MetalSteel
DialSilver Index
BezelSmooth
BraceletOyster
ConditionUsed
Box & papersPapers only
Warranty2-year My Watch Dealer warranty
Stock #WA777060
MyLuxAppShips with a MyLuxApp-certified appraisal and a free MyLuxApp account with this watch in your vault — issued by myWatchDealer.com, Authorized MyLuxApp Dealer. About the service ›
Extend your warrantyOptional
Your total$10,387

mywatchdealer.com is an independent pre-owned dealer — not an authorized Rolex dealer, not affiliated with the brand.

About this Rolex Datejust

This Rolex Datejust, reference 178240, is a 31mm case in Steel used condition, featuring a Silver Index dial, a Smooth bezel, a Oyster bracelet, dated circa 2013. It comes with its original papers. Priced dealer-direct and shipped fully insured.

The Rolex Datejust

Heritage is the whole pitch on this one. The 1945 original wrote the format, the 1600-series owned the 60s and 70s, the caliber-3135 16xxx era ran the 80s and 90s, and the current 126xxx generation arrived in 2016 with Syloxi hairsprings and updated bracelets. That arc explains the $3,539 to $32,200 range. A dress-capable daily wearer with collector depth and steady trade demand. Read the full Datejust buying guide ›

About Rolex

Value-wise, these are easy to defend. Rolex came out of Geneva in 1905 under Hans Wilsdorf and built a hard reputation through waterproof Oyster cases, Perpetual self-winding movements, and the Cyclops date lens. Precision and durability turned it into an asset class as much as a watch. Demand consistently beats supply, so steel sports models trade over retail. Pay by bank wire and take about 3.4% off the listed price — the trade-level math works for you. Browse all Rolex ›

In the box

What ships with this watch

Presentation box
My Watch Dealer presentation boxShips protected in a presentation box — never loose.
2-yearwarranty
2-year warrantyMechanical movement coverage through us. Terms ›
MyLuxApp.com certified appraisal certificate
MyLuxApp-certified appraisalIssued by myWatchDealer.com as an Authorized MyLuxApp Dealer, plus a free MyLuxApp account with this watch in your vault — view & print ›

Also on the desk

You might also like

See everything →
$10,387Wire $10,035 · 2-year warranty