Downtown Los Angeles · jewelry district
A working trade desk in the downtown jewelry district — wholesale numbers, no showroom markup, and the same floor open to you through this site.
We run an active wholesale watch desk in the middle of the downtown Los Angeles jewelry district — the same few blocks the city’s watch trade has worked out of for decades. We aren’t a boutique on Rodeo and we aren’t a marketplace listing other people’s stock from an office somewhere else. The watches on this site are our own trade stock, in the safe downtown.
That location is the whole pricing argument. A retail storefront prices a watch to cover the storefront. We price ours to move on a trading floor, then open the same floor to the public through this site.
Rolex is the bulk of what moves across the desk — Submariner, Datejust, GMT-Master, Daytona, Explorer — alongside Patek Philippe, Audemars Piguet, Cartier and Panerai. Every piece is verified genuine before it goes up, and every listing carries two numbers side by side: the card price and the wire price. The card price is the listed price. Paying by wire or bank transfer takes roughly 3.4% off.
To be plain about it: we are an independent dealer, not an authorized dealer for Rolex or any brand we carry, and we’re not affiliated with them. That’s exactly why the numbers work — we buy on the secondary market and sell at trade.
Not seeing the reference you want? Tell us and we’ll pull it off the trading floor. Browse current inventory or see what we can order in.
The other side of the counter is just as busy. Bring in a single piece or an entire collection and we’ll table a same-day wholesale offer — paid out, or credited against whatever you’re buying next. Because we’re the ones putting the watch back on the floor, there’s no consignment wait and no middleman shaving the number on the way through.
If you’re out of the area, we’ll quote from photos first and cover fully insured overnight shipping both ways. Start a sale or trade-in, or get an appraisal.
Local or coast to coast, it ships the same way: checked on our bench, then out overnight and fully insured, adult signature required — free on U.S. orders of $1,000 or more. Cards, bank wire and crypto all work. Full detail on the shipping and returns pages.
Hours: Monday–Friday, 10am–6pm Pacific. It’s a working trade desk rather than a walk-in showroom — reach out ahead and we’ll have the pieces you want to see out and ready when you arrive.
Priced off the trading floor rather than a showroom lease — the listed number is the one a dealer pays.
Opened, inspected and verified in-house downtown before anything goes on the site.
Signature-required delivery, free on U.S. orders $1,000+ — or collect it at the desk on South Hill Street.
Same-day wholesale offers on your watch — cash or trade credit.
A firm, dealer-direct wholesale number within one business day — paid out, or credited against your next piece.
Every purchase includes a MyLuxApp-certified appraisal and a free MyLuxApp vault account.
