Rolex · Day-Date
Free insured overnight shipping on orders $1,000+ — otherwise a flat $55 fully-insured shipping fee. The price shown is the full card price; bank-wire payment saves about 3.4%. CA ship-to is taxed at checkout; out-of-state & services exempt. Card, wire and crypto accepted.
Rolex Day-Date, Yellow Gold, 36mm case, Custom White MOP Diamond dial, Custom Diamond bezel. Circa 1990. Custom / aftermarket-modified — not original factory condition.
Ships with a MyLuxApp-certified appraisal and a free MyLuxApp account with this watch in your vault — issued by myWatchDealer.com, Authorized MyLuxApp Dealer. About the service ›mywatchdealer.com is an independent pre-owned dealer — not an authorized Rolex dealer, not affiliated with the brand.
This Rolex Day-Date, reference 18038, is a 36mm case in Yellow Gold used condition, featuring a Custom White MOP Diamond dial, a Custom Diamond bezel, a President bracelet, dated circa 1990. This piece is customized — aftermarket-modified (setting or dial added outside the manufacturer); not original factory condition. Priced dealer-direct and shipped fully insured.
Modern references like the 128238, 128239, 128345, 228348 and the 40mm 218238 run the Cal. 3255 and open broader service access, while the older 1803 and 18238 pull patina collectors. Gold or platinum only, as always. We price the whole spread, $10,370 to $200,647, at trade level. A wire saves you the processing fee versus card. Liquidity stays solid whichever generation you choose. Read the full Day-Date buying guide ›
Demand has outrun supply on these for years, and that's the whole story for a buyer. Wilsdorf founded Rolex in 1905, and the Geneva house earned its standing on waterproofing, automatics, and date displays. Precision and durability made the name; the market made it an asset class. Steel sports references sell over retail every day, so dealer-direct pricing and a wire payment keep your fair trade-level number where it belongs. Browse all Rolex ›
In the box
Also on the desk
